Ma. Cristina Olarte-Pascual

Antecedents and Consequences of Attitude Toward Mobile Advertising: The Spanish Case Study

Alicia Izquierdo-Yusta, Eva Reinares-Lara, Ma. Cristina Olarte-Pascual, 2012 .

Retail marketing innovation in Spain

Ma. Cristina Olarte-Pascual, Natalia Medrano-Sáez, 2013 .

Marketing Innovation as an Opportunity in a Situation of Uncertainty: The Spanish Case

Ma. Cristina Olarte-Pascual, Natalia Medrano-Sáez, 2012 .