M. B. Jensen

发表

Online marketing communication potential: Priorities in Danish firms and advertising agencies

M. B. Jensen, 2008 .

Characteristics of B2B adoption and planning of online marketing communications

M. B. Jensen, 2006 .

Investigating installers' readiness to use mobile B2B communication: Findings from Denmark

M. B. Jensen, 2008 .

SMS/MMS: A Rising Star in Online Marketing Communications?

Morten Bach Jensen, Anna Lund Jepsen, A. Jepsen, 2007 .

Determinants of innovation and creativity in corporate branding: Findings from Denmark

S. Beckmann, M. B. Jensen, 2009 .

Online Marketing Communications: Need for a New Typology for IMC?

Morten Bach Jensen, Anna Lund Jepsen, A. Jepsen, 2006 .

Towards a B2B customer-based brand equity model

M. B. Jensen, Kim Klastrup, 2008 .

Low attention advertising processing in B2B markets

Anna Lund Jepsen, A. Jepsen, M. B. Jensen, 2007 .

Planning of online and offline B2B promotion with conjoint analysis

M. B. Jensen, 2008 .