Don Parker

Virtually the same: understanding consumer experiences in the digital retail environment

Louise F. Reid, Philippa Ward, A. Marvell, 2018 .

The Art of War in manufacturing consumer consent

Don Parker, Y. T. McIntyre-Bhatty, 2011 .

Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment

Louise F. Reid, Philippa Ward, A. Marvell, 2021 .

The Art of War in manufacturing consumer consent

Don Parker, Y. T. McIntyre-Bhatty, 2011 .