Christophe Bezes

发表

Definition and psychometric validation of a measurement index common to website and store images

Christophe Bezes, 2014 .

Effect of channel congruence on a retailer's image

Christophe Bezes, 2013 .

Comparing online and in-store risks in multichannel shopping

Christophe Bezes, 2016 .

La similarité en marketing : périmètre, mesure et champs d’application

Maria Mercanti-Guérin, Christophe Bezes, 2016 .

Similarity in marketing: Scope, measurement, and fields of application

Maria Mercanti-Guérin, Christophe Bezes, 2017 .

What kind of in-store smart retailing for an omnichannel real-life experience?

Christophe Bezes, 2018, Recherche et Applications en Marketing (English Edition).

E-Commerce Website Evaluation: A Critical Review

Christophe Bezes, Christophe Bezes, 2009 .

Overall satisfaction formation across channels: an empirical study

Christophe Bezes, 2022, International Journal of Retail & Distribution Management.

Evaluation des sites internet commerciaux : un état de l'art

Christophe Bezes, Christophe Bezes, 2008 .

Identifying Central And Peripheral Dimensions Of Store And Website Image: Applying The Elaboration Likelihood Model To Multichannel Retailing

Christophe Bezes, Christophe Bezes, 2015 .

At the source of integrated interactions across channels

Christophe Bezes, Christophe Bezes, 2021 .

Fintechs in their own words

Christophe Bezes, Houda Elabidi, 2023, Management & Avenir.