Andrea Groeppel-Klein

发表

Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour

Philipp Broeckelmann, Andrea Groeppel-Klein, 2008 .

Andrea Groeppel-Klein, 2005, Brain Research Bulletin.

Humanized Products in Tv Ads: How Anthropomorphism Can Elicit Emotions, Enhance Attitudes, and Affect Purchase Likelihood

Andrea Groeppel-Klein, Katja Pfeifer, Jennifer Helfgen, 2013 .

New insights into the acceptance of mobile internet services: a mixed-method approach

Joerg Koenigstorfer, Joerg Koenigstorfer, Andrea Groeppel-Klein, 2007 .

Leveraging sponsorship with corporate social responsibility

Sebastian Uhrich, Joerg Koenigstorfer, Joerg Koenigstorfer, 2014 .

Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling

Joerg Koenigstorfer, Joerg Koenigstorfer, Andrea Groeppel-Klein, 2014 .

Pretty Woman Or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped By Fairy Tale Archetpyes – Results From Two Experimental Studies

Andrea Groeppel-Klein, Anja Domke, Benedikt Bartmann, 2006 .

Consumer acceptance of the mobile Internet

Joerg Koenigstorfer, Andrea Groeppel-Klein, 2012 .

Experiences of Failure and Anger when Using the Mobile and Wired Internet

Joerg Koenigstorfer, Andrea Groeppel-Klein, 2007 .

Life-Changing Events Foster Favorable Responses to New Products

Andrea Groeppel-Klein, Friederike Kamm, 2014 .

Examining the use of nutrition labelling with photoelicitation

Joerg Koenigstorfer, Andrea Groeppel-Klein, 2010 .

The motivations underlying the use of technological innovations: new insights from projective techniques

Joerg Koenigstorfer, Andrea Groeppel-Klein, Stefan Pla, 2008 .

The Role of Customers= Arousal For Retail Store - Results From an Experimental Pilot Study Using Electrodermal Activity As Indicator

Andrea Groeppel-Klein, Dorothea Baun, 2001 .

Journal of Public Policy & Marketing Subject and Author Index 2014 (Volume 33)

Adrian R. Camilleri, François A. Carrillat, William L. Wilkie, 2014 .

Consumer acceptance of the mobile Internet

Joerg Koenigstorfer, Andrea Groeppel-Klein, 2012, Marketing Letters.

Turning Bias and Walking Patterns: Consumers' Orientation in a Discount Store

Andrea Groeppel-Klein, Benedikt Bartmann, 2009 .

Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims

M. Rayner, I. Pravst, B. Egan, 2019, Nutrients.

The Color Red Supports Avoidance Reactions to Unhealthy Food.

D. Wentura, Joerg Koenigstorfer, M. Rohr, 2015, Experimental psychology.

The Attractiveness of National and International Football Leagues: Perspectives of Fans of “Star Clubs” and “Underdogs”

Joerg Koenigstorfer, Thilo Kunkel, Andrea Groeppel-Klein, 2010 .

Dancing with the Enemy : Dynamics , Drivers , and Outcomes of Rival Brand Engagement EXTENDED

Andrea Groeppel-Klein, Sarah Kobel, 2017 .

ASSOCIATION FOR CONSUMER RESEARCH

Andrea Groeppel-Klein, Sarah Kobel, 2015 .

Implicit and explicit attitudes to sponsors and ambushers

Joerg Koenigstorfer, Andrea Groeppel-Klein, 2012 .

Unethical Product Returning As a Function of Consumers´ Experienced Psychological Distance

Andrea Groeppel-Klein, Anja Spilski, Hannah Jungfleisch, 2017 .

The Persistence of Fictional Character Images Beyond the Program and Their Use in Celebrity Endorsement: Experimental Results From a Media Context Perspective

Andrea Groeppel-Klein, Anja Spilski, 2008 .

“You’ll Never Walk Alone”—How Loyal Are Soccer Fans to Their Clubs When They Are Struggling Against Relegation?

Joerg Koenigstorfer, Marco Schmitt, Andrea Groeppel-Klein, 2010 .

Eat fit. Get big? How fitness cues influence food consumption volumes

Joerg Koenigstorfer, Andrea Groeppel-Klein, Myriam Kettenbaum, 2013, Appetite.

Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities

C. Germelmann, Andrea Groeppel-Klein, M. Glaum, 2010 .

No laughing matter, or a secret weapon? Exploring the effect of humor in service failure situations

Andrea Groeppel-Klein, Sarah Kobel, 2021 .

Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?

Andrea Groeppel-Klein, Katrin Müller, Claudia Franke, 2023, Journal of Advertising.

" You ’ ll Never Walk Alone " – How Loyal are Football Fans to Their Clubs when They are Struggling Against Relegation ?

Andrea Groeppel-Klein, 2010 .

The impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance

Andrea Groeppel-Klein, Jennifer Helfgen, Anja Spilski, 2017 .

When Celebrity Endorsers Act in Their Fictional Stage Characters: the Impact of Congruent and Non-Congruent Media Contexts on Advertising Effects

Andrea Groeppel-Klein, Anja Spilski, 2007 .

The Influence of Front-Of-Pack Nutrition Labels on Consumers’ Food Choices At the Point of Purchase and the Point of Consumption

Joerg Koenigstorfer, Andrea Groeppel-Klein, Friederike Kamm, 2011 .