Yanyan Chen

Three decades of research on loyalty programs: A literature review and future research agenda

T. Mandler, L. Meyer-Waarden, Yanyan Chen, 2021 .

Using a Fuzzy Analytic Hierarchy Process to Formulate an Effectual Tea Assessment System

Yanyan Chen, Hwai-Hui Fu, Guangjie Wang, 2020 .

Three decades of research on loyalty programs: A literature review and future research agenda

L. Meyer-Waarden, Yanyan Chen, Timo Mandler, 2020, Journal of Business Research.

Research on Entrepreneur Ability’s Effects on the Core Competence of Small and Medium-Sized Enterprises

Yanyan Chen, M. Liao, 2016 .