Sungjun S. Park

Advertising on Mobile Apps Versus the Mobile Web

Byungho Park, Sungjun S. Park, 2020, Journal of Advertising Research.

Does language shape the mind? Linguistic fluency and perception of service quality

Jong Min Kim, Sungjun S. Park, 2022, Journal of Services Marketing.

How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations

Sungjun S. Park, Cong-Minh Dinh, 2023, Electronic Commerce Research.

The adoption of AI service robots: A comparison between credence and experience service settings

Sungjun S. Park, ChunTing D. Tung, Heejung Lee, 2021 .

Can we serve both God and Money? The role of indirect appeal and its limitation

G. Markman, Sungjun S. Park, Jin Kang, 2023, European Journal of Marketing.

Systematic differences in online reviews of hotel services between business and leisure travelers

Jong Min Kim, Sungjun S. Park, Haoxiang Ma, 2022, Journal of Vacation Marketing.

Two Faces of Moral Emotions on Consumer Moral Judgments

Yong J. Hyun, Sungjun S. Park, 2014 .