Reinhard Hünerberg

发表

Performance as a Basis for Price-setting in the Capital Goods Industry:: Concepts and Empirical Evidence

Reinhard Hünerberg, Axel Hüttmann, 2003 .

Language awareness as a challenge for business

Reinhard Hünerberg, Andrea Geile, 2012 .

Pan-European Marketing Ten Years After 1993–A Current Appraisal and Proposed Conceptual Framework

Reinhard Hünerberg, C. Halliburton, 2005 .

The globalisation dispute in marketing

Reinhard Hünerberg, C. Halliburton, 1987 .

Executive Insights: Pan-European Marketing—Myth or Reality

Reinhard Hünerberg, C. Halliburton, 1993 .

Is the Japanese Distribution System Becoming More Accessible to Foreign Firms

N. Kshetri, Ralf Bebenroth, Reinhard Hünerberg, 2009 .

The Perceived Benefits of Price-related Promotions and the Impact of Consumer Price Knowledge: The Case of the German Automobile Market

Reinhard Hünerberg, Christopher Zerres, 2009 .

International Dimensions of Customer Service

Reinhard Hünerberg, Andreas Mann, 1997 .

Consumer response to brand renaming as part of an international standardisation strategy

Reinhard Hünerberg, Petra Ringeisen, 2013 .

Risks and opportunities in eastern Europe

Reinhard Hünerberg, 1990 .

Foreign firms’ access to the Japanese market

N. Kshetri, Ralf Bebenroth, Reinhard Hünerberg, 2014 .