J. Copulsky

Relationship marketing: positioning for the future.

M. J. Wolf, J. Copulsky, 1990, The Journal of business strategy.

How digital leadership is(n't) different

Gerald C. Kane, Anh Nguyen Phillips, J. Copulsky, 2019 .

From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

Theo Araujo, Jonathan R. Copulsky, Jaideep Srivastava, 2020, Journal of Advertising.

Brand Resilience: Managing Risk and Recovery in a High-Speed World

Jonathan R. Copulsky, J. Copulsky, 2011 .

The Technology Fallacy: How People Are the Real Key to Digital Transformation

Gerald C. Kane, Jonathan R. Copulsky, Anh Nguyen Phillips, 2019 .

Artificial intelligence ecosystems for marketing communications

E. Malthouse, J. Copulsky, 2022, International Journal of Advertising.