M. Zubair

Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior

M. Awais, Jinsoo Hwang, Tanzila Samin, 2020 .

Attentional and emotional brain response to message framing in context of green marketing

Muhammad Awais, Sidra Iqbal, Xiaoyi Wang, 2020, Heliyon.

Key Factors to Promote Knowledge Sharing in Karachi Pharmaceutical Industry

Rizwan Raheem Ahmed, Nawaz Ahmad, M. Zubair, 2014 .

Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study

M. Awais, S. Usman, M. Zubair, 2020, Scientific Reports.

How does ambidextrous leadership promote innovation in project-based construction companies? Through mediating role of knowledge-sharing and moderating role of innovativeness

Syed Arslan Haider, Shehnaz Tehseen, Shabab Iqbal, 2021, European Journal of Innovation Management.

What Affects Emotional Well-Being during Travel? Identifying the Factors by Maximal Information Coefficient

A. Khattak, Shuyan Chen, M. Zubair, 2022, International journal of environmental research and public health.

A Study to Observe Factors of Internal Marketing and its Impact on Employees' Job Satisfaction: Evidence from Karachi Pharmaceutical Industry

Abdul Kabeer Kazi, M. Zubair, Emadul Karim, 2012 .