D. Hendon

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WINNING THE BATTLE FOR YOUR CUSTOMER

D. Hendon, E. L. Williams, 1985 .

How to negotiate with Thai executives

D. Hendon, 2001 .

An empirical investigation of the level of electronic data interchange (EDI) implementation and its ability to predict EDI system success measures and EDI implementation factors

R. Nath, R. Angeles, D. Hendon, 1998 .

Applying an Integrated Brand Typology Model: The Zespri New Zealand Kiwifruit Case

A. Everett, D. Hendon, V. Llanes, 2002 .

Toward a theory of consumerism

D. Hendon, 1975 .

How to negotiate worldwide : a practical handbook

D. Hendon, Rebecca Hendon, 1989 .

Origin and Early Development of Outdoor Advertising in the United States

W. Muhs, D. Hendon, 1986 .

Mechano-content analysis as an aid to predicting effects of advertising microcommunications.

D. Hendon, 1974 .

Cross-cultural business negotiations

Paul A. Herbig, P. Herbig, D. Hendon, 1999 .

Children's Age, Intelligence and Sex as Variables Mediating Reactions To TV Commercials: Repetition and Content Complexity Implications for Advertisers

D. Hendon, Anthony F. McGann, Brenda L. Hendon, 1978 .