C. S. Park

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

V. Srinivasan, C. S. Park, 1994 .

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

V. Srinivasan, Chan Su Park, Dae Ryun Chang, 2005, Manag. Sci..

Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product

Chan Su Park, Jung Hyun Yoo, Min Sun Yeu, 2013 .

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

V. Srinivasan, C. S. Park, V. Srinivasan, 1994 .

Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

Chan Su Park, V. Srinivasan, V. Srinivasan, 1997 .

Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?

E. Lee, C. S. Park, 2015 .

A comparative analysis of two royalty structures in franchising under demand uncertainty

C. S. Park, S. Jeon, 2001 .