M. Nuseir

发表

4Ps: A Strategy to Secure Customers' Loyalty via Customer Satisfaction

M. Nuseir, H. Madanat, 2015 .

Exploring the Use of Online Marketing Strategies and Digital Media to Improve the Brand Loyalty and Customer Retention

M. Nuseir, 2016 .

Evidence of Online Shopping: A Consumer Perspective

M. Nuseir, N. Arora, Morad M. A. Al-Masri, 2010 .

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

M. Nuseir, 2020, Journal of Hospitality & Tourism Research.

Assessing mechanism of financial institutions’ role in managing environmental vulnerabilities

M. Nuseir, A. Awawdeh, A. Aljumah, 2022, Environmental Science and Pollution Research.

Blockchain in global finance make-over: Exploring the mediating role of supply chain flexibility

M. Nuseir, G. Elrefae, 2022, Uncertain Supply Chain Management.

The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)

M. Nuseir, 2019, Journal of Islamic Marketing.

The effect of e-service quality on customers' satisfaction in banks operating in Jordan: an empirical investigation of customers' perspectives

Bushra K. Mahadin, Mamoun N. Akroush, M. Nuseir, 2010 .

Traditional marketing analytics, big data analytics and big data system quality and the success of new product development

Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Md. Mahmudul Alam, 2021, Bus. Process. Manag. J..

The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry

M. Nuseir, G. Elrefae, 2022, International Journal of Data and Network Science.

Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies

M. Nuseir, G. E. El Refae, 2021, Journal of Marketing for Higher Education.

Potential impacts of blockchain technology on business practices of bricks and mortar (B&M) grocery stores

Mohammed T. Nuseir, M. Nuseir, 2020, Bus. Process. Manag. J..

Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?

Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Md. Mahmudul Alam, 2021, Bus. Process. Manag. J..

The Influence of E-Iearning, M-learning, and D-learning on the Student Performance: Moderating Role of Institutional Support

Ghaleb A. El Refae, M. Nuseir, A. Aljumah, 2022, 2022 International Arab Conference on Information Technology (ACIT).

The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach

Muhammad Alshurideh, Barween Al Kurdi, Said A. Salloum, 2021, AMLTA.

The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter?

M. Alshurideh, M. Nuseir, A. Aljumah, 2021 .

Internet of Things (IoT): A Way to Expedite Production and Service Performance Empirical, Evidence from Textile Industry of United Arab Emirates (UAE)

Ghaleb A. El Refae, M. Nuseir, A. Aljumah, 2022, 2022 9th International Conference on Internet of Things: Systems, Management and Security (IOTSMS).

Business Analytics and Competitive Advantage for SMEs in UAE: A Mediating Role of Technology Assets

Ghaleb A. El Refae, M. Nuseir, A. Aljumah, 2022, 2022 International Arab Conference on Information Technology (ACIT).

Study‐based moderators influencing the relationship between organizational climate and employee's organization commitment

Talal T. Nusair, M. Nuseir, N. Arora, 2012 .

Is advertising on social media effective An empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)

M. Nuseir, 2020, International Journal of procurement management.

Digital Media Impact on SMEs Performance in the UAE

M. Nuseir, 2018 .

Impact of misleading/false advertisement to consumer behaviour

M. Nuseir, 2018 .

Assessing mechanism of financial institutions’ role in managing environmental vulnerabilities

M. Nuseir, A. Awawdeh, A. Aljumah, 2022, Environmental Science and Pollution Research.

Designing business intelligence (BI) for production, distribution and customer services: a case study of a UAE-based organization

Mohammed T. Nuseir, M. Nuseir, 2021, Bus. Process. Manag. J..

The use of integrated management approaches and their impact on customers' satisfaction and business success

M. Nuseir, H. Madanat, 2017 .

How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness

M. Alshurideh, M. Nuseir, A. Aljumah, 2021 .

The extent of the influences of social media in creating impulse buying tendencies

M. Nuseir, 2020 .

The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing

M. Nuseir, G. Elrefae, 2022, International Journal of Data and Network Science.

The e-Learning of Students and University’s Brand Image (Post COVID-19): How Successfully Al-Ain University Have Embraced the Paradigm Shift in Digital Learning

M. Nuseir, A. Aljumah, G. A. El-Refae, 2021 .

Analyzing the Influence of International Entrepreneurship on the SMEs Exporting Performance Using Structural Equation Model: An Empirical Study in Jordan

M. Nuseir, 2016 .

Investor relations in the era of social media: systematic literature review of social media as a strategic corporate disclosure tool

M. Nuseir, Amer Qasim, 2021 .

Trust as a Mediator: Exploring the Relationship between Social Responsibility and Corporate Reputation within Social Systems

Ghaleb A. El Refae, M. Nuseir, A. Aljumah, 2023, 2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS).

The relationship between the e-marketing mix strategies and organisational performance: an empirical investigation of international organisations in Jordan

Bushra K. Mahadin, Mamoun N. Akroush, M. Nuseir, 2009 .

Gender Discrimination at Workplace: Do Artificial Intelligence (AI) and Machine Learning (ML) Have Opinions About It

Mohammed T. Nuseir, Haitham M. Alzoubi, Barween H. Al Kurdi, 2021, AICV.

The Role of Digital Marketing in Business Performance with the Moderating Effect of Environment Factors among SMEs of UAE

M. Nuseir, A. Aljumah, Mohammed T. Nuseira, 2020 .

The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction

Ghaleb A. El Refae, M. Nuseir, A. Aljumah, 2022, International Journal of Data and Network Science.

Exploring the Effect of Social Media Marketing and Destination image on Destination Loyalty in Covid-19 Times: Sequential Mediating Role of Brand Love and Brand Loyalty

Ghaleb A. El Refae, M. Nuseir, A. Aljumah, 2022, 2022 International Arab Conference on Information Technology (ACIT).