G. Smith

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Retail Financial Services Segmentation

R. Speed, G. Smith, 1992 .

Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment

J. Saker, V. Story, G. Smith, 2000 .

Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective

G. Smith, 2004 .

The impact of brand extensions on brand personality: experimental evidence

Adamantios Diamantopoulos, Ian Grime, A. Diamantopoulos, 2005 .

Developing buyer-supplier relationships in the automobile industry A study of Jaguar and Nippondenso

James M. Saker, J. Saker, G. Smith, 1997 .

DEVELOPING APPROPRIATE MEASURES OF NEW PRODUCT DEVELOPMENT: A CONTINGENCY-BASED APPROACH

James M. Saker, J. Saker, V. Story, 2001 .

Positioning Political Parties: The 2005 UK General Election

G. Smith, 2005 .

Aggressive and Prudential Marketing Strategy for Financial Services

R. Speed, G. Smith, 1995 .

Foreword: Exploring marketing planning

J. Saker, J. Saunders, G. Smith, 1996 .

Competitive analysis, structure and strategy in politics: a critical approach

G. Smith, 2006 .

DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR

Gareth Smith, James M. Saker, J. Saker, 1992 .

Consumer evaluations of extensions and their effects on the core brand

Adamantios Diamantopoulos, Ian Grime, A. Diamantopoulos, 2002 .

Politically Significant Events and Their Effect on the Image of Political Parties

G. Smith, 2005 .

The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective

F. Spotswood, G. Smith, 2013 .

Towards culture-driven strategic marketing planning: the use of participatory action research

J. Saker, G. Smith, 1997 .

Measuring political brand equity: a consumer oriented approach

G. Smith, A. French, 2010 .

Measuring brand association strength: a consumer based brand equity approach

G. Smith, A. French, 2013 .

Measuring the changes to leader brand associations during the 2010 election campaign

G. Smith, A. French, 2011 .

Cultural branding and political marketing: An exploratory analysis

R. Speed, G. Smith, 2011 .

Conceptualizing and Testing Brand Personality in British Politics

G. Smith, 2009 .

The application of marketing to British politics

John Saunders, J. Saunders, G. Smith, 1990 .

The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders

G. Smith, 2001 .

Segmenting McDonald's: A Brand Mapping Approach

Alan French, Gareth Smith, G. Smith, 2010 .

The International Whaling Commission: An Analysis of the Past and Reflections on the Future

G. Smith, 2016 .

Evaluating service quality in universities: a service department perspective

G. Smith, Alison A. Smith, Alison Smith, 2007 .

Marketing Strategy and Company Performance: A Discriminant Analysis in the Retail Financial Services Industry

R. Speed, G. Smith, 1991 .

Introduction: Political Branding

Catherine Needham, Catherine Needham, G. Smith, 2015 .

The political brand: A consumer perspective

G. Smith, A. French, 2009 .

Strategic political segmentation ‐ A new approach for a new era of political marketing

G. Smith, A. Hirst, Gareth Smith, 2001 .

The Use and Effectiveness of the Case Study Method in Management Education- A Critical Review

G. Smith, Gareth Smith, 1987 .