Lars Bech Christensen

发表

Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing

Karin Tollin, Lars Bech Christensen, 2019 .

Branding and advertising

Flemming Hansen, Lars Bech Christensen, 2003 .

Share of voice/share of market and long-term advertising effects

Flemming Hansen, Lars Bech Christensen, 2005 .

Sustainability in business from a marketing perspective

R. Wilke, Karin Tollin, Lars Bech Christensen, 2015 .

Long-Term Advertising Effects and Optimal Budgeting

Flemming Hansen, Lars Bech Christensen, 2005 .

Dimensions in Consumer Evaluation of Corporate Brands and the Role of Emotional Response Strength (NERS)

Flemming Hansen, Lars Bech Christensen, 2017 .

Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing

Karin Tollin, Lars Bech Christensen, 2017, Journal of Business Ethics.