Richard Parker

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Mixed Signals: The Prospects for Global Television News

Richard Parker, 1995 .

What Do Librarians Think about Marketing? A Survey of Public Librarians’ Attitudes toward the Marketing of Library Services1

Marilyn L. Shontz, Richard Parker, J. C. Parker, 2004, The Library Quarterly.

The Economics of Digital TV’s Future

Richard Parker, 1999 .

An Action-Based Theory of Persuasion in Marketing

Richard Parker, G. Funkhouser, 1999 .

The Consumer as an Active Member of the Channel: Implications for Relationship Marketing

Richard Parker, G. Funkhouser, 1997 .

Positioning by Opening the Consumer's Mind

Richard Parker, L. Churchill, 1986 .

Libraries in transition to a marketing orientation: are librarians' attitudes a barrier?

Carol Kaufman–Scarborough, Richard Parker, J. C. Parker, 2007 .

A Cross-Cultural Comparison of Source and Brand Choice As a Function of Consumer Price and Non-Price Cost Sensitivities

Anindya Chatterjee, G. Ray Funkhouser, Richard Parker, 1994 .