A. Schweda

发表

Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications

A. Schweda, Anika Schweda BCom, 2004 .

Minimum effective frequency for interactive television ads

S. Bellman, D. Varan, A. Schweda, 2010 .

A map of the new television ad model landscape: Viewer and industry evaluations

Jennifer A. Robinson, S. Bellman, D. Varan, 2011 .

The Importance of Social Motives for Watching and Interacting with Digital Television

Duane Varan, Steven Bellman, A. Schweda, 2010 .

Viewing angle matters - Screen type does not

Duane Varan, Steven Bellman, A. Schweda, 2009 .

How coviewing reduces the effectiveness of TV advertising

John R. Rossiter, Duane Varan, Steven Bellman, 2012 .

Using the P3a to gauge automatic attention to interactive television advertising

Duane Varan, Shiree Treleaven-Hassard, Joshua Gold, 2010 .

A Comparison of Three Interactive Television AD Formats

Duane Varan, Steven Bellman, A. Schweda, 2009 .

Interactive Branded Overlays

Duane Varan, Steven Bellman, Jean M. Brechman, 2015 .

Interactive TV advertising: iTV ad executional factors

Duane Varan, Steven Bellman, A. Schweda, 2012 .

Branded entertainment and the rise of explicit program integration

Duane Varan, Steven Bellman, A. Schweda, 2005 .

The Residual Impact of Avoided Television Advertising

Duane Varan, Steven Bellman, A. Schweda, 2010 .

The Logics and Practices of Documenting Diagnostic Findings in School Entry Proceedings

A. Schweda, 2020 .

Interactive television advertising: A research agenda

Duane Varan, Steven Bellman, A. Schweda, 2005 .

Independent International Traveller Evaluations of Traditional and Interactive Holiday Information Sources Along Temporal and Utility Dimensions

Anika Schweda, A. Schweda, 2004, ENTER.