S. Yap
发表
Soo Yeong Ewe,
S. Yap,
2012
.
Weng Marc Lim,
M. Makkar,
S. Yap,
2020,
Journal of Business Research.
S. Yap,
Mew Lian Kew,
2007
.
S. Gaur,
S. Yap,
Sivakumari Supramaniam,
2020
.
Christina Lee,
S. Yap,
2014
.
Consumer Emotional Responses to Emotional Appeal Advertising Within an Online Social Network Context
S. Gaur,
Halimin Herjanto,
S. Yap,
2016
.
S. Gaur,
Piyush Sharma,
Russel P. J. Kingshott,
2020
.
M. Phillips,
Euejung Hwang,
S. Yap,
2022,
Journal of Service Theory and Practice.
M. Makkar,
S. Yap,
Ha Eun Park,
2019,
Marketing Intelligence & Planning.
S. Yap,
Cordelia Rose Stewart,
2020
.
Weng Marc Lim,
S. Yap,
2023,
Australasian Marketing Journal.
Weng Marc Lim,
S. Gaur,
S. Yap,
2021,
Journal of Strategic Marketing.
Christina K. C. Lee,
Soo Yeong Ewe,
S. Yap,
2015
.
Sanjaya S. Gaur,
Sheau-Fen Yap,
S. Gaur,
2014
.
N. Othman,
S. Yap,
Y. Wee,
2013
.
S. Yap,
M. Othman,
2010
.
L. Tan,
S. Yap,
Yingzi Xu,
2021,
International Journal of Consumer Studies.
Kenneth F. Hyde,
S. Yap,
Yingzi Xu,
2016
.
M. Makkar,
S. Yap,
2018,
Journal of Retailing and Consumer Services.
Sheau-Fen Yap,
Andrew G. Parsons,
A. Parsons,
2013
.
Sanjaya Singh Gaur,
Sheau-Fen Yap,
S. Gaur,
2016,
Behav. Inf. Technol..
M. Makkar,
S. Yap,
2020,
Current Issues in Tourism.
N. Othman,
S. Yap,
Y. Wee,
2011
.
Christina Lee,
S. Yap,
2013
.
M. Makkar,
S. Yap,
2018
.
S. Gaur,
M. Makkar,
S. Yap,
2014
.
M. Kirkwood,
S. Yap,
Yingzi Xu,
2019,
International Journal of Sport Communication.
S. Yap,
S. Kapitan,
2017
.
R. Belk,
M. Makkar,
S. Yap,
2020,
European Journal of Marketing.
L. Tan,
S. Yap,
Yingzi Xu,
2021,
International Journal of Consumer Studies.
L. Lim,
S. Yap,
M. Othman,
2010
.
N. Othman,
S. Yap,
Y. Wee,
2011
.
Jungkeun Kim,
Jae-Eun Kim,
Christina K. C. Lee,
2019,
Australasian Marketing Journal.
R. Marshall,
N. Noor,
S. Yap,
2014
.
S. Yap,
Ha Eun (Grace) Park,
2024,
Psychology & Marketing.