Shannon Cummins

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Consumer behavior in the online context

A. Nill, J. Schibrowsky, J. Peltier, 2014 .

Omni-channel research framework in the context of personal selling and sales management

J. Peltier, A. Dixon, Shannon Cummins, 2016 .

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Michael J. Dorsch, Stephen J. Grove, Leslie C Carlson, 2014 .

Congruence between Course Modality and Professor Communication: A Study of Pedagogical Impact using Sales Techniques

Cindy B. Rippé, Y. Yurova, Suri Weisfeld-Spolter, 2018 .

OBJECTION PRACTICE USING A LIVE APPOINTMENT-SETTING CALL WITH PROFESSIONALS

Shannon Cummins, 2021, Marketing Education Review.

The Garrison Domain: Civil Military Relations in the Cyberspace Domain

Shannon Cummins, 2015 .

TONS: A Guide to Teaching On-line Sales Courses

Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, 2016 .

A Critical Review of the Literature for Sales Educators 2.0

J. Peltier, Shannon Cummins, Dawn Deeter-Schmelz, 2020 .

Evaluating Educational Practices for Positively Affecting Student Perceptions of a Sales Career

Nadia Pomirleanu, James C. Cross, J. Peltier, 2015 .

A Critical Review of the Literature for Sales Educators

R. Erffmeyer, J. Peltier, Shannon Cummins, 2013 .

The Impact of Live Cases on Student Skill Development in Marketing Courses

Jeff Johnson, Shannon Cummins, 2021, Journal of Marketing Education.

Understanding students’ decision-making process when considering a sales career: a comparison of models pre- and post-exposure to sales professionals in the classroom

J. Peltier, Shannon Cummins, 2020, Journal of Personal Selling & Sales Management.

A Parsimonious Instrument for Predicting Students’ Intent to Pursue a Sales Career

Nadia Pomirleanu, James C. Cross, J. Peltier, 2014 .