Elisa Montaguti

The R&D‐marketing interface and new product entry strategy

Qing Wang, Elisa Montaguti, E. Montaguti, 2002 .

esercitazione lab 2

Elisa Montaguti, 2016 .

La password per aprire il file in modalità di sola lettura è Lmsei2015

Elisa Montaguti, 2015 .

materiale di studio

Elisa Montaguti, 2016 .

Is There a Multichannel Deal Prone Consumer

Scott A. Neslin, Elisa Montaguti, Sara Valentini, 2016 .

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment

Scott A. Neslin, Elisa Montaguti, Sara Valentini, 2016, Mark. Sci..

esercitazione nbd password Lmsei2015

Elisa Montaguti, 2015 .

Database Marketing ch5- LTV

Elisa Montaguti, 2017 .

Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory

Sabine Kuester, Elisa Montaguti, Thomas S. Robertson, 2002 .

The interrelationships between brand and channel choice

Rahul Telang, Peter C. Verhoef, Eric T. Bradlow, 2014, Marketing Letters.

product development managing a dispersed process

Elisa Montaguti, 2016 .

Prenatal diagnosis versus first-trimester screening of trisomy 21 among pregnant women aged 35 or more

Nicola Rizzo, Elisa Montaguti, E. Montaguti, 2015, The journal of maternal-fetal & neonatal medicine : the official journal of the European Association of Perinatal Medicine, the Federation of Asia and Oceania Perinatal Societies, the International Society of Perinatal Obstetricians.