Daniel Andrews

Shi, Victor Guang and Baines, Tim and Baldwin, James and Ridgway, Keith and Petridis, Panagiotis and Bigdeli, Ali Ziaee and Uren, Victoria and Andrews, Daniel (2017) Using gamification to transform the adoption

T. Baines, V. Uren, Panagiotis Petridis, 2018 .

Using gamification to transform the adoption of servitization

T. Baines, V. Uren, Panagiotis Petridis, 2017 .

Multimodal Serious Games Technologies for Cultural Heritage

Fotis Liarokapis, Sara de Freitas, Panagiotis Petridis, 2017, Mixed Reality and Gamification for Cultural Heritage.

Majestic Gamification:a case study in the adoption of a service innovation

Victoria Uren, Daniel Andrews, Steve Fitzpatrick, 2015 .

Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services

T. Baines, A. Beltagui, A. Bigdeli, 2018 .

Snakes and Ladders in Servitization: Using a Game to Capture Inhibitors and Enablers of Transformation

Ali Ziaee Bigdeli, Daniel Andrews, Tim Baines, 2018, Research-Technology Management.

Journal of Business Research

David M. Woisetschläger, David L. Mothersbaugh, Emma K. Macdonald, 2023 .

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Nripendra P. Rana, David M. Woisetschläger, David L. Mothersbaugh, 2017 .