S. van Auken

发表

Creating Positive Group Project Experiences: An Examination of the Role of the Instructor on Students’ Perceptions of Group Projects

Kenneth J. Chapman, S. van Auken, 2001 .

Relating Pedagogical Preference of Marketing Seniors and Alumni to Attitude toward the Major

Shekhar Misra, S. van Auken, Richard Davis, 2000 .

Congruence relationships between the choice of major and stereotypes: The case for agribusiness programs within a business school setting

S. van Auken, Alexandre Magnier, Jamille Palacios Rivera, 2021, Journal of Education for Business.

Assessing the Impact of a Change from a Teaching Paradigm to a Learning Paradigm in the Introductory Course in Marketing Management

Michael F. O'Neill, S. van Auken, 2003 .

A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels

S. van Auken, L. G. Wells, D. Borgia, 2009 .

Russian Advertising Attitudes

William J. Ritchie, S. van Auken, L. G. Wells, 2008 .

Assessing Materialism among the Future Elites of China

S. van Auken, L. G. Wells, D. Borgia, 2014 .

A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge

Richard Davis, Shekhar Misra, S. van Auken, 2002 .

Assessing the role of business faculty values and background in the recognition of an ethical dilemma

S. van Auken, 2016 .

From consumer panels to big data: An overview on marketing data development

S. van Auken, 2015, Journal of Marketing Analytics.

Exploring thought processing similarity using attitudinal constructs: a Chinese versus U.S. contrast

William J. Ritchie, S. van Auken, L. G. Wells, 2018, Journal of Marketing Analytics.

From consumer panels to big data: An overview on marketing data development

S. Auken, S. van Auken, 2015, Journal of Marketing Analytics.