Miklos Sarvary

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Network Formation and the Structure of the Commercial World Wide Web

Zsolt Katona, Miklos Sarvary, M. Sarvary, 2008, Mark. Sci..

"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers

Zsolt Katona, Miklos Sarvary, Elie Ofek, 2011, Mark. Sci..

Decisions and Information

Miklos Sarvary, 2011 .

Networks, Interfaces, and Search

Miklos Sarvary, 2011 .

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Miklos Sarvary, Elie Ofek, M. Sarvary, 2001, Manag. Sci..

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Zsolt Katona, Miklos Sarvary, M. Sarvary, 2010, Mark. Sci..

Differentiation with User-Generated Content

Kaifu Zhang, Miklos Sarvary, M. Sarvary, 2015, Manag. Sci..

Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

Philip M. Parker, Miklos Sarvary, Marnik G. Dekimpe, 2000 .

Global diffusion: A double hazard approach to new product enhancements

Philip M. Parker, Miklos Sarvary, Marnik G. Dekimpe, 1996 .

Cam: a Spreading Activation Network Model of Subcategory Construction

Amitava Chattopadhyay, Zsolt Katona, Miklos Sarvary, 2007 .

CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High

Amitava Chattopadhyay, Zsolt Katona, Miklos Sarvary, 2008 .

The Information Value Chain

Miklos Sarvary, 2011 .

Dynamic decision calculus : formulating long-run strategies

Philip M. Parker, Miklos Sarvary, 1994 .

Making Mobile Ads That Work

Miklos Sarvary, Andrew T. Stephen, Bart Yakov, 2013 .

Remanufacturing as a Marketing Strategy

Luk N. Van Wassenhove, Atalay Atasu, Miklos Sarvary, 2008, Manag. Sci..

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

Miklos Sarvary, David Godes, Elie Ofek, 2009, Mark. Sci..

R&D, Marketing, and the Success of Next-Generation Products

Miklos Sarvary, Elie Ofek, M. Sarvary, 2003 .

Direct Marketing on a Social Network

Miklos Sarvary, Peter Pal Zubcsek, M. Sarvary, 2009 .

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Miklos Sarvary, Yakov Bart, Andrew T. Stephen, 2014 .

Comparing adoption patterns: a global approach

Philip M. Parker, Miklos Sarvary, Marnik G. Dekimpe, 1996 .

Human or Robot? Consumer Responses to Radical Cognitive Enhancement Products

Noah Castelo, Bernd H. Schmitt, Miklos Sarvary, 2019, Journal of the Association for Consumer Research.

Multimarket and Global Diffusion

Philip M. Parker, Miklos Sarvary, Marnik G. Dekimpe, 2000 .

A Model of B2B Exchanges

Miklos Sarvary, Gábor Fáth, 2001 .

Adoption Dynamics in Buyer-Side Exchanges

Miklos Sarvary, M. Sarvary, G. Fáth, 2003 .

How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

Miklos Sarvary, M. Sarvary, Sumitro Banerjee, 2009 .

Leveraging Information from Sponsored Advertising at Online Retail Marketplaces

Kinshuk Jerath, Miklos Sarvary, Kinshuk Jerath, 2019, SSRN Electronic Journal.

“Bricks & Clicks”: The Impact of Product Returns on the Strategies of Multi-Channel Retailers

Zsolt Katona, Miklos Sarvary, Elie Ofek, 2010 .

The Signaling Impact of Low Introductory Price on Perceived Quality and Trial

Miklos Sarvary, Niraj Dawar, M. Sarvary, 1997 .

Temporal Differentiation and the Market for Second Opinions

Miklos Sarvary, M. Sarvary, 2002 .

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

Philip M. Parker, Miklos Sarvary, Marnik G. Dekimpe, 2003 .

Advertising to a social network

Miklos Sarvary, Peter Pal Zubcsek, M. Sarvary, 2011 .

Efficient TakeBack Legislation

Luk N. Van Wassenhove, Atalay Atasu, Miklos Sarvary, 2009 .

A Competitive Analysis of Web 2.0 Communities: Differentiation with User-Generated Content

Kaifu Zhang, Miklos Sarvary, M. Sarvary, 2011 .

The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand

Vineet Padmanabhan, Miklos Sarvary, M. Sarvary, 2001 .

The Diffusion of an Online Social Network

Zsolt Katona, Miklos Sarvary, Peter Pal Zubcsek, 2011 .

Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High

Amitava Chattopadhyay, Zsolt Katona, Miklos Sarvary, 2009 .

"Globalization": Modeling Technology Adoption Timing Across Countries

Philip M. Parker, Miklos Sarvary, Marnik G. Dekimpe, 1997 .

Maersk Line: B2B Social Media—“It's Communication, Not Marketing”

Zsolt Katona, Miklos Sarvary, M. Sarvary, 2014 .