H. Ahn

发表

Interaction Effects of Perceived Sponsor Motives and Facebook Credibility on Willingness to Visit Social Cause Facebook Page

Yoon-Joo Lee, H. Ahn, Yoon‐Joo Lee, 2013 .

The Interaction Effects of Social Norms and Dissatisfaction toward Drinking on Willingness to Visit and Comment on Binge Drinking Prevention Facebook

Yoon-Joo Lee, H. Ahn, Yoon‐Joo Lee, 2017 .

Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel

Lei Wu, Ronald E. Taylor, H. Ahn, 2013, Health marketing quarterly.

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

E. Haley, Jin Seong Park, H. Ahn, 2014 .

Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine

E. Haley, Jin Seong Park, H. Ahn, 2017, Health marketing quarterly.

A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages

Lei Wu, E. Haley, H. Ahn, 2011, International Journal of Public Health.

How consumers react to woke advertising: methodological triangulation based on social media data and self-report data

Huan Chen, H. Ahn, Yang Feng, 2021 .

Direct-to-Consumer (DTC) Antidepressant Advertising and Consumer Misperceptions About the Chemical Imbalance Theory of Depression: The Moderating Role of Skepticism

Jin Seong Park, H. Ahn, 2013, Health marketing quarterly.