Raymond Pettit

Digital Anthropology

Raymond Pettit, 2010, Journal of Advertising Research.

The Internet and Global Market Research

Cliff Wymbs, Raymond Pettit, 2002 .

A Critical Review of “Managing Brand Experience: The Market Contact Audit™”

Raymond Pettit, 2005 .

Learning from Winners: How IBM Seized the Day

Raymond Pettit, Raymond Pettit, 2009, Journal of Advertising Research.

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight

Raymond Pettit, R. Monster, Raymond C. Pettit, 2002 .

The Use of Structural Equation Modelling in the Study of Ability in Music

Raymond Pettit, Raymond C. Pettit, 1996 .