G. Human

发表

Perceived Risk, Trust and Familiarity of Online Multi-Sided Pure-Play Platforms Selling Physical Offerings in an Emerging Market

M. Ungerer, Marilise Carstens, G. Human, 2019, Southern African Business Review.

How macro level foundations influence emerging micro entrepreneurial activities: The case of South Africa

G. Human, R. Robina-Ramírez, 2020, Entrepreneurship and Sustainability Issues.

The effect of content marketing on sponsorship favorability

J. Nel, G. Human, Benedikt Hirschfelder, 2018, International Journal of Emerging Markets.

Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?

Caitlin C. Ferreira, Jeandri Robertson, G. Human, 2020, Acta Commercii.

Improved contact efficiency of Web sites through value creation: the South African situation

J. Nel, G. Human, 2003 .

Heterogeneity in the quality–satisfaction–loyalty framework

Peter Naudé, Gert Human, P. Naudé, 2014 .

Student recruitment marketing in South Africa - An exploratory study into the adoption of a relationship orientation

Justin Beneke, Gert Human, J. Beneke, 2010 .

Relationship and Innovation Orientation in a Business-to-Business Context

P. Naudé, G. Human, 2010 .

Measuring Network Competence in an Emerging Market: Results of a Pilot Study in South Africa.

G. Human, 2015 .

Exploring the relationship between network competence, network capability and firm performance : a resource-based perspective in an emerging economy

Peter Naudé, Gert Human, P. Naudé, 2009 .

Relationship or Innovation orientation in B 2 B markets : Empirical results from an emerging market

G. Human, 2009 .

Linking absorptive capacity, knowledge transfer and transactive memory

G. Human, 2020 .

Are consumers’ quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment

G. Human, D. Priilaid, K. Pitcher, 2017 .

Measuring network competence in buyer-supplier relationships

Gert Human, G. Human, 2011 .