Gloria Berenguer-Contrí

发表

The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing

M. Ruiz-Molina, I. Gil-Saura, M. Šerić, 2020 .

Facilitators and Inhibitors of Technologies to Tackle Climate Change: Opinions of Government and Private Actors

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2013 .

Measuring the antecedents of e-loyalty and the effect of switching costs on website

Maria Fuentes-Blasco, I. G. Saura, Beatriz Moliner-Velázquez, 2010 .

Dimensionalidad del servicio universitario: una aproximación desde un enfoque de marketing

I. Gil-Saura, Gloria Berenguer-Contrí, Margarita García-Sanchis, 2015 .

Value co-creation in B-to-B environments

M. Ruiz-Molina, I. Gil-Saura, M. Gallarza, 2020 .

SATISFACTION AND LOYALTY IN B2B RELATIONSHIPS IN THE FREIGHT FORWARDING INDUSTRY: ADDING PERCEIVED VALUE AND SERVICE QUALITY INTO EQUATION

I. Gil-Saura, Gloria Berenguer-Contrí, Eugenia Ruiz-Molina, 2018, Transport.

The causal relationship between store equity and loyalty: Testing two alternative models in retailing

M. Ruiz-Molina, I. Gil-Saura, M. Šerić, 2017 .

Are Retailers' Perceptions of Their Innovativeness and Technology Similar to Those of Consumers?

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2020 .

Determinants of behavioral intentions towards a professional certification scheme at European level

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2019, European Journal of Training and Development.

Customer segmentation based on store equity: What explains customer store preference?

Géraldine Michel, Gloria Berenguer-Contrí, Irene Gil Saura, 2017 .

Effect of value co-creation on customer satisfaction: the mediating role of brand equity

Gloria Berenguer-Contrí, Antoni Serra-Cantallops, O. González-Mansilla, 2023, Journal of Hospitality Marketing & Management.

Relationship benefits and costs in retailing: A cross-industry comparison

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2009 .

Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2023, British Food Journal.

Customer segmentation based on store equity: What explains customer store preference?

Géraldine Michel, Gloria Berenguer-Contrí, Irene Gil Saura, 2017, Journal of Brand Management.

Store equity and behavioral intentions: the moderating role of the retailer’s technology

I. Gil-Saura, M. E. R. Molina, Gloria Berenguer-Contrí, 2016 .

The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2021, Frontiers in Psychology.

Information and Communication Technology as a Differentiation Tool in Restaurants

Irene Gil-Saura, María-Eugenia Ruiz-Molina, M. Ruiz-Molina, 2014 .

Information and communication technology in retailing: A cross-industry comparison

Irene Gil-Saura, María-Eugenia Ruiz-Molina, M. Ruiz-Molina, 2009 .

The causal relationship between store equity and loyalty: Testing two alternative models in retailing

M. Ruiz-Molina, I. Gil-Saura, M. Šerić, 2017, Journal of Brand Management.

Relational benefits and loyalty in retailing: an inter‐sector comparison

Irene Gil-Saura, María-Eugenia Ruiz-Molina, M. Ruiz-Molina, 2009 .

Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2021 .

The impact of value co-creation on hotel brand equity and customer satisfaction

Gloria Berenguer-Contrí, Antoni Serra-Cantallops, O. González-Mansilla, 2019 .

Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2021, Sustainability.

Instruments for Wine Promotion in Upscale Restaurants

M. Ruiz-Molina, I. Gil-Saura, Gloria Berenguer-Contrí, 2010 .

Sustainability‐oriented innovation in retailing

M. Ruiz-Molina, Gloria Berenguer-Contrí, Antonio Marín-García, 2023, Psychology & Marketing.

How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

M. Ruiz-Molina, Gloria Berenguer-Contrí, I. Gil‐Saura, 2023, Journal of Industrial and Business Economics.

Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

M. Šerić, Gloria Berenguer-Contrí, Mariia Bordian, 2023, European Journal of Tourism Research.

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

M. Ruiz-Molina, Gloria Berenguer-Contrí, Antonio Marín-García, 2024, Journal of Marketing Analytics.