Qilin Zhang

Does online service failure matter to offline customer loyalty in the integrated multi-channel context? The moderating effect of brand strength

Xuhui Wang, Qilin Zhang, 2018, Journal of Service Theory and Practice.

Gaming Avatar Can Influence Sustainable Healthy Lifestyle: Be Like an Avatar

Qilin Zhang, Zahid Nawaz, Xuhui Wang, 2020, Sustainability.

Does buyer-seller personality match enhance impulsive buying? A green marketing context

Xuhui Wang, Qilin Zhang, M. Z. Tauni, 2020 .

WeChat Moments Among International Students: Building Guanxi Networks in China

Abaid Ullah Zafar, M. Alauddin, Xuhui Wang, 2023, Journal of Global Information Technology Management.

Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Xuhui Wang, Qilin Zhang, Fayaz Ali, 2021, Journal of Marketing Theory and Practice.

“Celebrity Avatar” Feasting on In-Game Items: A Gamers’ Play Arena

Xuhui Wang, Qilin Zhang, Hassan Ahmad, 2021 .

An Investigation of Inbound International Students' WeChat Usage and Educational Value in China

Qilin Zhang, Xuhui Wang, Mohammad Alauddin, 2019, J. Inf. Technol. Manag..