Srinivas Venugopal

发表

Expanding the Impact of Practical Scientific Concepts for Low-literate Learners through an Inclusive and Participatory Virtual Knowledge Ecosystem

M. Viswanathan, B. Pittendrigh, J. Bello-Bravo, 2010 .

How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective

R. Chakrabarti, Srinivas Venugopal, 2022, Journal of Macromarketing.

Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach

Srinivas Venugopal, A. Aiyar, 2019, Journal of Business Ethics.

Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities

Rita de Cássia de Faria Pereira, Kevin L. Sample, Srinivas Venugopal, 2019, Journal of Business Research.

A Bottom-Up Approach to Short-Term Immersion in Subsistence Marketplaces

J. Guest, M. Viswanathan, B. Mariñas, 2016 .

Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Andrés Fernando González Barrios, Roland Gau, Laurel Steinfield, 2020, Journal of Public Policy & Marketing.

Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

M. Viswanathan, Srinivas Venugopal, Kiju Jung, 2015 .

Subsistence and Sustainability

M. Viswanathan, Srinivas Venugopal, Kiju Jung, 2014 .

Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach

Srinivas Venugopal, A. Aiyar, 2020, Journal of Business Ethics.

The subsistence marketplaces approach to poverty

M. Viswanathan, Srinivas Venugopal, 2017 .

Subsistence Marketplaces: Looking Back, Looking Forward

M. Viswanathan, Srinivas Venugopal, 2015 .

Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model

M. Viswanathan, Srinivas Venugopal, 2019, Journal of Product Innovation Management.

Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: An institutional work perspective

Gordhan K. Saini, Srinivas Venugopal, Gaurav Raghubanshi, 2021, Industrial Marketing Management.

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Robin J. B. Ritchie, M. Viswanathan, Srinivas Venugopal, 2012 .

Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems

Raj Echambadi, M. Viswanathan, Srinivas Venugopal, 2014 .

Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach

M. Viswanathan, Srinivas Venugopal, 2015, Customer Needs and Solutions.

Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts

M. Viswanathan, Srinivas Venugopal, 2020 .

Envisioning a community‐centric approach to impact assessments in subsistence marketplaces

Srinivas Venugopal, 2021 .

When Exchange Logics Collide

R. Russell, Supriya Singh, Srinivas Venugopal, 2017 .