Nadja Enke

发表

Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Nadja Enke, Nils S. Borchers, 2019, International Journal of Strategic Communication.

Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

Nadja Enke, Nils S. Borchers, 2021 .

“I've never seen a client say: ‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics

Nadja Enke, Nils S. Borchers, 2022, Public Relations Review.