Kai Lügger

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

K. Backhaus, Kai Lügger, Matthias Koch, 2011 .

When East meets West at the bargaining table: adaptation, behavior and outcomes in intra- and intercultural German–Chinese business negotiations

K. Backhaus, Ingmar Geiger, Kai Lügger, 2015 .

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

K. Backhaus, M. Steiner, Kai Lügger, 2011 .

When East meets West at the bargaining table: adaptation, behavior and outcomes in intra- and intercultural German–Chinese business negotiations

K. Backhaus, Ingmar Geiger, Kai Lügger, 2014, Journal of Business Economics.