William T. Faranda

Customer contributions and roles in service delivery

Mary Jo Bitner, V. Zeithaml, A. Hubbert, 1997 .

A scale to measure the cognitive control form of perceived control: Construction and preliminary assessment

William T. Faranda, 2001 .

Student Observations of Outstanding Teaching: Implications for Marketing Educators

Irvine Clarke, I. Clarke, William T. Faranda, 2004 .

The Impact of Service Deregulation on Buyers' Reliance of a Market-Based Reference Price: A Test in a B2B Insurance Context

William T. Faranda, 2011 .

Marketing Student Perceptions of Academic Program Quality and Relationships to Surface, Deep, and Strategic Learning Approaches

Theresa B. Clarke, William T. Faranda, Irvine Clarke, 2020 .

The Effects of Instructor Service Performance, Immediacy, and Trust on Student–Faculty Out-of-Class Communication

William T. Faranda, 2015 .

Segmentation and the Senior Traveler: Implications for Today's and Tomorrow's Aging Consume

William T. Faranda, S. Schmidt, 2000 .