Margarita Elorz

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Channel Choice in the 21st Century: The Hidden Role of Distribution Services

Mónica Cortiñas, Raquel Chocarro, R. Betancourt, 2016 .

The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing

Mónica Cortiñas, R. Betancourt, J. Mugica, 2007 .

Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

Mónica Cortiñas, Raquel Chocarro, Margarita Elorz, 2019 .

Private Sales Clubs: A 21st Century Distribution Channel

Mónica Cortiñas, Raquel Chocarro, R. Betancourt, 2017 .

The Impact of Market Environments on Marketing Relationships

Mónica Cortiñas, Raquel Chocarro, R. Betancourt, 2014 .

Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements

Mónica Cortiñas, Margarita Elorz, Mónica Cortiñas, 2004 .

The impact of product category knowledge on consumer use of extrinsic cues - a study involving agrifood products.

Mónica Cortiñas, Raquel Chocarro, Margarita Elorz, 2009 .

What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services

Raquel Chocarro, Monica Cortinas, Margarita Elorz, 2019 .

The Role of the Consumer in Retailing , Distribution Services and the Determinants of Customer Satisfaction by

R. Betancourt, J. Mugica, Margarita Elorz, 2004 .

THE USE OF LOYALTY-CARDS DATABASES: DIFFERENCES IN REGULAR PRICE AND DISCOUNT SENSITIVITY IN THE BRAND CHOICE DECISION BETWEEN CARD AND NON-CARD HOLDERS

Mónica Cortiñas, J. Mugica, Margarita Elorz, 2008 .