P. Lentz

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

David M. Woisetschläger, Heiner Evanschitzky, P. Lentz, 2011 .

Customer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination

F. Wangenheim, P. Lentz, 2005 .

Modeling variation in global consumer’ participation behaviour intentions using an institutional market index

Jan H. Schumann, E. Nijssen, P. Lentz, 2014 .

Understanding Insurance Customer Dishonesty: Outline of a Moral-Sociological Approach

J. Brinkmann, P. Lentz, 2006 .

City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context

Hartmut H. Holzmüller, P. Lentz, Eric Schirrmann, 2006 .

First- and second-order effects of consumers’ institutional logics on firm–consumer relationships: A cross-market comparative analysis

E. Nijssen, Jagdip Singh, P. Lentz, 2011 .