J. D. Mcconnell

发表

The Development of Brand Loyalty: An Experimental Study

J. D. Mcconnell, Douglas J. McConnell, 1968 .

The Price-Quality Relationship in an Experimental Setting

J. D. Mcconnell, 1968 .

Strategic planning: One workable approach

J. D. Mcconnell, 1971 .

Effect of pricing on perception of product quality.

J. D. Mcconnell, J D McConnell, 1968, The Journal of applied psychology.

The Alphabet and Price as Independent Variables: A Note on the Price: Quality Question

J. D. Mcconnell, 1970 .

Comment on “A Major Price-Perceived Quality Study Reexamined”

J. D. Mcconnell, 1980 .

Repeat-Purchase Estimation and the Linear Learning Model

J. Douglas Mcconnell, J. D. Mcconnell, 1968 .