Hui Zhang

Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couchsurfing community

Qiuju Luo, Hui Zhang, 2016 .

The Effects of Associative Slogans on Tourists’ Attitudes and Travel Intention

D. Gursoy, Honggang Xu, Hui Zhang, 2017 .

Health tourism destinations as therapeutic landscapes: Understanding the health perceptions of senior seasonal migrants.

Honggang Xu, Hui Zhang, Qingfang Zhang, 2021, Social science & medicine.

The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists

D. Gursoy, Hui Zhang, Honggang Xu, 2020 .

Improving internal branding outcomes through employees’ self-leadership

Hui Zhang, Honggang Xu, 2021 .

Impact of destination psychological ownership on residents’ “place citizenship behavior”

Hui Zhang, Honggang Xu, 2019 .

A structural model of liminal experience in tourism

Hui Zhang, Honggang Xu, 2019, Tourism Management.

Good Match, Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love

Hui Zhang, Honggang Xu, 2023, Journal of Travel Research.

A holistic model of brand equity management for hotel companies: Understanding the role of employees in brand building

Hui Zhang, Zhenbang Niu, 2015, 2015 12th International Conference on Service Systems and Service Management (ICSSSM).