Ying Sun

How does green advertising skepticism on social media affect consumer intention to purchase green products?

Biao Luo, Ying Sun, Jie Shen, 2020 .

Unearthing the effects of personality traits on consumer’s attitude and intention to buy green products

Shanyong Wang, Jun Li, Lan Gao, 2018, Natural Hazards.

Understanding consumers’ intentions to purchase green products in the social media marketing context

Shanyong Wang, Shanyong Wang, Ying Sun, 2019 .

How can entrepreneurs achieve success in chaos?

Biao Luo, Ying Sun, Lihui Xia, 2019, Kybernetes.

Understanding consumers’ purchase intentions of single-use plastic products

Ying Sun, Haonan He, 2023, Frontiers in Psychology.

Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model

Jin Fan, Shanyong Wang, Jun Li, 2017, Natural Hazards.

“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products

Shanyong Wang, Tieshan Li, Ying Sun, 2021, Asia Pacific Journal of Marketing and Logistics.