Iva Atanassova

Social Media Use as an Enabler of Marketing Evolution in Knowledge-Intensive SMEs

Iva Atanassova, Lillian Clark, 2020, Research Anthology on Small Business Strategies for Success and Survival.

Exogenous shocks, Covid 19 and firms' ability to learn, adapt and evolve

P. Bednar, Iva Atanassova, 2022, STPIS.

Social media practices in SME marketing activities : a dynamic capability approach

Iva Atanassova, 2016 .

Social media practices in SME marketing activities: A theoretical framework and research agenda

Lillian Clark, Iva Atanassova, Lillian Clark, 2015 .

Managing Uncertainty: Company's Adaptive Capabilities during Covid-19

P. Bednar, Iva Atanassova, 2022, Complex Syst. Informatics Model. Q..