J. Yu

发表

The differential roles of brand credibility and brand prestige in consumer brand choice

Jooyoung Kim, T. Baek, J. Yu, 2010 .

Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea

B. Cude, J. Yu, 2009 .

How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea

K. King, J. Yu, H. Yoon, 2010 .

‘Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media

Brenda J. Cude, Jay Yu, B. Cude, 2009 .

Level of Creativity and Attitudes Toward an Advertisement

J. Yu, B. Kim, 2015 .

Mothers’ perceptions of the negative impact on TV food ads on children’s food choices

J. Yu, 2012, Appetite.

Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails

J. Yu, 2011 .

Is On-Line Health Promotion Culture-Bound?: Cultural Characteristics Manifested in U.S. and South Korean Antismoking Web Sites

H. Paek, J. Yu, B. Bae, 2009 .

The Effects of Health Belief Components on Women’s Intentions of Early Cancer Screenings

Jay Yu, Kyoo-Hoon Han, J. Yu, 2013 .