Rebecca K. Trump

发表

Harm in price promotions: when coupons elicit reactance

Rebecca K. Trump, 2016 .

I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking

Stacey R. Finkelstein, Paul M. Connell, Rebecca K. Trump, 2015 .

When do unethical brand perceptions spill over to competitors?

Rebecca K. Trump, Kevin P. Newman, 2017 .

Dissociation from beloved unhealthy brands decreases preference for and consumption of vegetables

Stacey R. Finkelstein, Paul M. Connell, Rebecca K. Trump, 2015, Appetite.

Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect

Linda L. Price, T. C. Thomas, Rebecca K. Trump, 2015 .

Emotion regulation in the marketplace: the role of pleasant brand personalities

Rebecca K. Trump, Kevin P. Newman, 2020, Marketing Letters.

SELF-BRAND OVERLAP AND DISSOCIATION

Rebecca K. Trump, 2010 .

When do unethical brand perceptions spill over to competitors?

Rebecca K. Trump, Kevin P. Newman, Rebecca K. Trump, 2016, Marketing Letters.

Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations

Rebecca K. Trump, Kevin P. Newman, 2019, Journal of Consumer Marketing.

When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance

Rebecca K. Trump, Kevin P. Newman, 2017 .

Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain

Rebecca K. Trump, 2014 .

Addressing the eco-gender gap in men through power and sustainability self-efficacy

Rebecca K. Trump, Kevin P. Newman, 2022, Journal of Brand Management.

Overlap between Mental Representations of Self and Brand

M. Brucks, Rebecca K. Trump, 2012 .

I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking

Stacey R. Finkelstein, Paul M. Connell, Rebecca K. Trump, 2014, Marketing Letters.