Anna K. Zarkada

发表

Value co-destruction between customers and frontline employees

Muhammad Kashif, Anna K. Zarkada, 2015 .

The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically

Thurasamy Ramayah, Muhammad Kashif, Anna Zarkada, 2018 .

You Might be Reputable but are you “Liked”? Orchestrating Corporate Reputation Co-Creation on Facebook

Anna K. Zarkada, Christina Polydorou, Christina Polydorou, 2014 .

Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case Study

Anna K. Zarkada, Ilias Kapareliotis, 2012, EuroMed J. of Management.

Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks

Anna K. Zarkada, Ilias Kapareliotis, Smaro Papakonstantinou, 2012 .

The effect of involvement on attitude formation and strength in the digital domain

Anna K. Zarkada, Polyxeni Palla, Evdoxia Kyriacou, 2022, Journal of Marketing Communications.

The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees

Muhammad Kashif, R. Thurasamy, Anna K. Zarkada, 2017 .

Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+

George G. Panigyrakis, Anna Zarkada, Eugenia Tzoumaka, 2018 .

A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation

George G. Panigyrakis, Anna K. Zarkada, 2014 .

Customer aggression and organizational turnover among service employees: The moderating role of distributive justice and organizational pride

Muhammad Kashif, R. Thurasamy, Anna K. Zarkada, 2017 .

Concepts and Constructs for Personal Branding: An Exploratory Literature Review Approach

Anna K. Zarkada, 2012 .

The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based Approach

Anna K. Zarkada, Ilias Kapareliotis, 2012 .