Christoph Baumeister

Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference

F. Wangenheim, Christoph Baumeister, 2014 .

Access versus Ownership: Consumers’ Reactions to an Alternative Consumption Mode

Christoph Baumeister, 2014 .

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

F. Wangenheim, Christoph Baumeister, A. Scherer, 2015, Journal of the Academy of Marketing Science.

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Florian von Wangenheim, Anne Scherer, F. Wangenheim, 2015 .