A. Audenaert

发表

An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

M. Wedel, J. Steenkamp, Frenkel ter Hofstede, 1998 .

The association pattern technique: a valid way to measure MEC?

Michel Wedel, Jan-Benedict E. M. Steenkamp, A. Audenaert, 1996 .

MEANS-END CHAIN THEORY 11 AND LADDERING IN AGRICULTURAL MARKETING

A. Audenaert, 1997 .

Means-End Chain Theory and Laddering in Agricultural Marketing Research1

A. Audenaert, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1997 .