Bojun Gu

Fresh-Keeping Effort and Channel Performance in a Fresh Product Supply Chain with Loss-Averse Consumers’ Returns

Bojun Gu, Yufang Fu, Yanling Li, 2018, Mathematical Problems in Engineering.

Joint optimization and coordination of fresh-product supply chains with quality-improvement effort and fresh-keeping effort

Bojun Gu, Yufang Fu, Jun Ye, 2020 .

Channel structure and differential pricing strategies in dual-channel e-retail considering e-platform business models

Yuying Xie, Bojun Gu, Yufang Fu, 2020 .

Optimization of Pricing and Freshness-Keeping Effort in Fresh e-Commerce Supply Chain considering Online Comments

Bojun Gu, Yufang Fu, Quanli Wang, 2022, Mathematical Problems in Engineering.

Prospect Theory and the Newsvendor Problem with Mental Accounting

Bojun Gu, Xiang Zhang, 2020, Journal of Systems Science and Systems Engineering.

Game analysis on port logistics supply chain based on co-investment

Bojun Gu, 2011, 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC).

The loss-averse competitive newsvendor model with product substitution under multiple mental accounts

Bojun Gu, Di Zhang, Haifei Shou, 2018 .