Douglas C. Friedman

Showrooming and the Small Retailer

T. A. Brown, Douglas C. Friedman, Zinaida Taran, 2017 .

Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model

A. Ahuvia, Douglas C. Friedman, Aaron C. Ahuvia, 1998 .

Specialty store expertise as a driver of satisfaction and share of wallet

T. A. Brown, Douglas C. Friedman, Z. Taran, 2011 .

Join the club: effects of club membership on Japanese high school students’ self-concept

Douglas C. Friedman, Thomas Blackwood, 2015 .