Matthias Holzer

Multivariate representation of food preferences in the human brain

F. Mormann, B. Weber, L. Pogoda, 2016, Brain and Cognition.

Effects of sponsorship quality and quantity on employee brand behavior

M. Bruhn, S. Tuzovic, Verena Batt, 2021, Journal of Brand Management.

The “golden” voice of “green” employees: The effect of private environmental orientation on suggestions for improvement in firms’ economic value creation

Maximilian Palmié, Pejvak Oghazi, Matthias Holzer, 2023, Journal of Business Research.

The role of the fit construct and sponsorship portfolio size for event sponsorship success: A field study

M. Bruhn, Matthias Holzer, 2015 .