Marcel Weber

Does Customer Co-creation Really Pay Off? An Investigation into the Firm’s Benefits from Customer Involvement in New Product and Service Development

Marcel Weber, D. Laan, 2014 .

Design and Development of the CEM-Dashboard: A Diagnostic Tool to Determine Your Current Position and Improvement Directions in Customer Experience Management

Marcel Weber, Arend Hofsink, 2018 .

A Bonded Experience: “Value Creation as the Creation of an Experience, Within a Business Relationship”

Ron Journée, Marcel Weber, Marcel Weber, 2014 .

Co-creation of Experiences in Retail: Opportunity to Innovate in Retail Business

Marcel Weber, R. Journée, 2017 .

Digitization and Lean Customer Experience Management: success factors and conditions, pitfalls and failures

Marcel Weber, Christos G. Chatzopoulos, 2021, International Journal of Industrial Engineering and Management.

Digital customer experience: the risk of ignoring the non-digital experience

Marcel Weber, Christos G. Chatzopoulos, 2019, International Journal of Industrial Engineering and Management.