Johan van Rekom

Improving the Position of Business Travel Agencies: Coping With the Information Challenge

Johan van Rekom, Wim Teunissen, Frank Go, 1999, J. Inf. Technol. Tour..

Successfully establishing a green image for an established detergent brand: The ‘small and mighty’ case

Johan van Rekom, Gabriela Sinai, 2013 .

Adding psychological value to tourism products.

Johan van Rekom, 1995 .

On the hierarchical nature of means–end relationships in laddering data

Johan van Rekom, Berend Wierenga, B. Wierenga, 2007 .

Communicating a company's positive impact on society-Can plausible explanations secure authenticity?

Johan van Rekom, Frank M. Go, F. Go, 2014 .

Measuring and managing the essence of a brand personality

Johan van Rekom, Peeter W. J. Verlegh, Peeter W.J. Verlegh, 2006 .