Boonlert Watjatrakul

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Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective

J. Drennan, Boonlert Watjatrakul, 2005 .

Intention to adopt online learning

Boonlert Watjatrakul, 2020 .

Online Learning Adoption: Effects of Perceived Value and the Moderating role of Neuroticism

Boonlert Watjatrakul, 2019, Proceedings of the 2019 4th International Conference on Distance Education and Learning.

Factors affecting students’ intentions to study at universities adopting the “student-as-customer” concept

Boonlert Watjatrakul, 2014 .

Interactive Technology and Smart Education Online Learning Adoption : Effects of Neuroticism , Openness to Experience , and Perceived Values

Boonlert Watjatrakul, Boonlert Watjatrakul, 2016 .

Determinants of IS sourcing decisions: A comparative study of transaction cost theory versus the resource-based view

Boonlert Watjatrakul, Boonlert Watjatrakul, 2005, J. Strateg. Inf. Syst..

Determinants and Effects of Mobile Service Customization: An Empirical Study of A2P SMS Adoption

Boonlert Watjatrakul, Boonlert Watjatrakul, 2018, Int. J. Inf. Syst. Serv. Sect..

The effects of Social Comparison on Intention to Use Mobile Messaging Services

Boonlert Watjatrakul, Boonlert Watjatrakul, 2014, PACIS.

Vendor selection strategy for IT outsourcing: the weighted-criteria evaluation technique

Boonlert Watjatrakul, Boonlert Watjatrakul, 2014, J. Enterp. Inf. Manag..

Attitudes toward Student-Customer Concept: Educational Level,Institution Status and Interdisciplinary Studies

Boonlert Watjatrakul, 2010 .

Determinants of Students- Intentions to Use a Mobile Messaging Service in Educational Institutions: a Theoretical Model

Boonlert Watjatrakul, 2011 .

Attitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS

Boonlert Watjatrakul, Luke Ashim Barikdar, Boonlert Watjatrakul, 2009, IAIT.

Intention to use a free voluntary service: The effects of social influence, knowledge and perceptions

Boonlert Watjatrakul, Boonlert Watjatrakul, 2013, J. Syst. Inf. Technol..

Using the Students-as-Customers Concept in Technology Disciplines: Students- Perspectives

Boonlert Watjatrakul, Boonlert Watjatrakul, 2009 .

Students, Patients, Citizens, and Believers as “Customers”: A Cross-National Exploratory Study

R. Varey, J. Hutton, Boonlert Watjatrakul, 2011 .