Andrea L. Micheaux

Managing e-mail Advertising Frequency from the Consumer Perspective

Andrea L. Micheaux, 2011 .

Knowledge sharing through enterprise social network : the key roles of servant leader virtues and eudaimonic well-being

Valentina Stan, Andrea L. Micheaux, Annabel Martin-Salerno, 2019 .

From customer data to value: What is lacking in the information chain?

Dominique Crié, Andrea L. Micheaux, Dominique Crié, 2006 .

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea L. Micheaux, Birgit Bosio, 2018, Journal of Marketing Education.

The Importance of Being Earnest in Social Media: Juxtaposing Oscar Wilde’s Script with an Empirical Case Study to Examine Digital Deceit from the Blogger’s Perspective

Andrea L. Micheaux, Dominique Crié, Annabel Martín, 2018 .